Pragmatic Marketing
Pragmatic marketing is a model that focuses on understanding the needs of customers and providing them with products they desire. It involves interacting with customers, designing an initial prototype of the product and then testing the product with them to ensure it meets their requirements. The process continues throughout the entire lifecycle of the product.
One approach is a bit flirting with relativism. It implies that truth isn't as important as it was thought to be. Another approach is more cautious with relativism, and focuses on the speech-act and justification projects.
Track and trace
Track and trace is an essential supply chain management tool that enables businesses to know the exact location of products at all times. This transparency helps companies improve logistics workflows, cut down on time and reduce costs. In addition, it helps them improve efficiency and quality. It also reduces manual inventory counts and inspections. It also helps avoid production interruptions due to inadequate or inferior quality raw materials or
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During the pandemic, a lot of companies realized that they were lacking complete visibility of their supply chains. This has led to a surge in the demand for smart track and trace technology that provide more reliable, precise data on a supply chain's performance. These new technologies are able to make the supply chain more resilient to future disruptions and also protect the health or consumers.
Serialisation is an option that can be added to your CMMS to enhance the tracking and trace capabilities of your company. This will ensure that every item is identified with a unique number that can be tracked in real-time. This will assist you in complying with strict regulations, including ones related to food safety. You can access and analyze this data by using an online platform like MaintainX that is integrated with your CMMS.
The term 'track and trace is a bit confusing because it is similar to "follow the track." However this is a distinct method, and it involves recording the travel of a vehicle or a shipment. Everyone in the supply chain have access to this information, including the customer. This gives customers greater confidence in their deliveries, and also allows them to verify whether the item was damaged or lost during transport.
Most parcels that are sent nowadays are digitally scanned every step of the shipping process. The details are then made public online, allowing customers to verify the status of their shipment anytime. Both the carriers and customers will benefit from a better shipping experience. This enables them to provide the service at a lower price.
Counterfeit detection
Counterfeiting and grey market diversion cost businesses trillions of dollars each year1. It damages the reputation of brands and damages trust, and for food products and medicines, threatens the health of the public. To fight this menace real-time tracking of the item level is crucial. Digital authentication is typically reserved for high-end products due to the cost.
Pragmatic's world-leading visual detection technology powers a suite of counterfeit prevention tools that work together to protect your business. It's based on our patented Visual-AI stack and offers an scalable and flexible counterfeit detection for your platforms and marketplaces. Our solution is designed to be speedy, accurate and easy to use.
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